Brand identity for the HARISS ON™ coffee brand

HARISS ON is a new but confident coffee brand.
Cool guys and gals make their own grocery bag and strive to replace the necessary food vendors in the capital’s coffee shops.
Also, there are plans to open establishments, so HARISS ON decided to break into the market not only with a high-quality and tasty product, but also with a visual and communication position.

After drinking a sufficient amount of coffee, we went to work on the future look of the brand. At that time, we did not know that we would win the “Ukrainian Star of Packaging 2022” nomination for the design of the brand’s coffee line.

We worked on the logo, identity, merch, product portfolio design, and look on social media. networks They created a stylish image with a character that does not follow the rules, but creates them independently.

After analyzing the market, they chose a strategy — to be convenient and understandable for the user. It was determined that the brand communication should immediately depict the essence, no water, and the design should be visually expressive, without coffee beans in the background and a pattern of mugs.

They drew a massive and weighty logo, combined colors in pairs to save on paint consumption and used the metallic base of the packaging as the main color of the brand.

Instead of unclear, long proper product names, numbers were used, which became the main graphic element. Each product highlights the main information about it. The names of the coffee blends correspond to the number of their release.
The glasses indicate the volume in milliliters. The name of the milk mixture is the amount of milk in the product. The numerical system is flexible in its use and works comfortably with any product.

The identity strategy has simplified work in the warehouse, the team easily remembers the blend number. The client began to quickly navigate the product and respond better to the design.

Head of Art – Tanya Kasyanenko
Creative director, designer – Iryna Krasota
Motion designer – Dema Natalia