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Corporate style for niche clothing store MAVQA

Corporate style for niche clothing store MAVQA - 1

Corporate identity. Communication. Logotype. Packaging design. Soc. network

MAVQA TRADING CO. LLC is a store that presents exclusively selected capsule collections from authentic fashion to lifestyle brands in the region.

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The MAVQA brand was born to help women feel unique.

 

The brand’s visual identity is inspired by the image of a woman described in the Ukrainian verse play “Forest Song” by writer Lesya Ukrainka.
MAVQA’s portrait is an allegory taking into account the qualities of a modern woman of the 21st century
century, which is characterized by: natural beauty, feminine strength, tenderness, allure and the desire to care for the environment.
MAVQA looks fragile and airy, but is at the same time strong inside, like nature itself.

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The philosophy of the brand is environmental friendliness of materials, thinking and consumption. Less is always more, so only materials that do not conflict with the natural world are used in the brand’s design.

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Head of Art – Tanya Kasyanenko
Creative director, designer – Iryna Krasota